Please prepare 10-15 slides with slide notes reviewing the Industry Analysis for Chevy car company in the automotive industry. The slides should include:
⦁ Industry PRODUCTS & BUYERS Profile
⦁ Product/service areas / categories —
⦁ Identify the product categories within your industry. Begin at a high level, and break down to lower-levels.
⦁ Identify the use characteristics for these products and service categories (Show how each category is used and how the uses differ from each other)
⦁ Who are the buyers? (Identify and characterize by either Product Area or Company).
⦁ Identify buyer needs by identifying the Use Characteristics for these product & service categories (Show how each category is used and how the uses differ)
⦁ Who and/or what influences the purchase decision (optional) ?
⦁ Dominant Economic Characteristics
⦁ Market Profile
⦁ Do a market size, growth rate and demand trends
Complete the “Slide Notes” are required for ALL slides.
These slide notes replace a written report and should be well structured and written.
The format for slide notes is:
1. Purpose/objective & Content (what is the slide)
2. Key points that you want to make
3. Conclusions
4. Website hyperlinks used