Reference p. 133 in Ch. 6 of Managing Innovation and Entrepreneurship and the or

Reference p. 133 in Ch. 6 of Managing Innovation and Entrepreneurship and the organization you selected in the Wk 2 – Innovation and Competitive Advantage: Changing Environments assignment. Write a 1,200- to 1,400-word paper using the same organization you selected in Wk 2, and include the following: Apply the five key elements of design thinking to analyze the organization’s effectiveness in design thinking and innovation. Evaluate where the organization excels in design thinking. Detail where the organization needs improvement. Make specific recommendations that the organization can undertake to improve design thinking and innovation. Format your paper consistent with APA guidelines. P.133 Defining the Problem This first step, correctly defining the problem, while sounding simple is often the most difficult of design thinking. If the right problem is not defined, then of course the solution, if obtained, is for something else. Defining the problem is usually a team effort with a significant amount of participation by each team member. Defining the problem usually involves observation—discerning what individuals actually do versus what they may say they do. It also involves cross-functional thinking trying to find the real issues involved. Any preconceived notions or judgments need to be abandoned so that the right problem can be defined in such a way that creative solutions can occur. If the problem is a sitting apparatus, the problem is not to design a chair but to design something to suspend a person from the floor. Developing the Options Once the problem is defined, the second element—developing the options—takes place. Care should be taken not to take the same approach as has been used in the past. Design thinking requires the creation of several solutions to the problem for consideration even when one solution seems obvious. For this to occur, multiple perspectives and team involvement are important. Multiple people involved develop a far richer range of solutions. Determining the Direction This third stage—determining the direction—requires that the most promising solutions are carefully nurtured. An environment in the organization needs to be created so that each solution can be allowed to develop and grow. This environment of experimentation and testing allows the best solution to emerge. Often during this stage, ideas are combined to form an even better solution.

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