1). Brands like Google and Apple are usually listed as the most valuable brands in the world based on financial value. What other things do you believe make a brand “valuable” to consumers? Are there some things that are more important than others? What do you think is the most valuable brand in the world, and why? __________________________ Watch the video: https://youtu.be/483r0mVIL5Y (2:27 min): 2). Consider what things Coca-Cola did wrong. Consider what things you might have done differently. Consider whether or not they should have ever tried to change the formula. If you were working on the marketing team for the brand, what are some of the things you might have recommended be added to the creative brief to avoid the marketing downfalls? For your citation, you might use articles that show examples of?effective (or ineffective) marketing materials. You can also find articles from experts that suggest?why they believe the 1985 Coca-Cola marketing campaign was a success, failure, or both.