I need 1 page and 1 chart. Focus on the Boldflash case, Watch these two TED talk

I need 1 page and 1 chart.
Focus on the Boldflash case, Watch these two TED talks. You may also need to do a little bit of Google searching on the flash memory industry.
Here is an interesting video by a chess master.
http://ed.ted.com/lessons/working-backward-to-solve-problems-maurice-ashley
Now, assume you are Roger Cahill (Boldflash case) you are about to give a presentation senior management about the fact that you are losing market share even though they are in a growth market.
TWO PARTS
1. What do you need to say about the situation?
Short, sweet, and simple please. This is a discussion post so please include a reference from the how successful people think article. I would say no more than 1/2 a page as it is a discussion post.
2. Build a Goals Grid for Boldflash. You will be building a unified Grid for Boldflash based on the case and your research. I have considered this as a extra fee to this order as it may be considered a CHART.
Discipline: Management and Leadership

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