Learning Goal: I’m working on a internet marketing question and need an explanat

Learning Goal: I’m working on a internet marketing question and need an explanation and answer to help me learn.
Following the Exercises on the Parallel Project section from Chapter 1 create a simple text file called my business.txt containing some basic facts about your chosen business. The file should contain the name of your business, some location and contact information, some information about your business to pique customers’ interest, a brief history, a list of your products and services, your mission statement, a description of some unique aspect of your business, and copyright information. Now is your chance to revisit this first pass, add or subtract material if required, reformat if necessary, correct any spelling and grammar mistakes, and (finally) “put it up on the web.”
Here are the steps you need to follow:
First, make sure that your ISP is in place, and that you know what the URL of your website will be, as well as the name of the location where you must place your file and how to gain access to that location.
Second, make sure you have decided what software you will be using (editor, browser, and a program to upload files to your website), and that you are reasonably comfortable using all of them.
Compare the content and formatting of your my_business.txt with the content and formatting of our file first.txt of Figure 2.1. Your file will contain considerably more information than is in first.txt, but you can use first.txt and its display in Figure 2.2 to get an idea of the overall impression the first web page for your business should create in the viewer’s mind. Revise your my_business.txt file accordingly.
Upload your my_business.txt file to the appropriate location on your server.
Browse to your my_business.txt file on your website using at least two different browsers, and note any differences in the display from one browser to the next. There should not be any significant differences.
Sometimes things “show up” when a web page is viewed in a browser that was not easy to see, or were overlooked when the content was viewed in an editor. If that happens to you with your first web page, it’s back to the drawing board. Revise your page as necessary using your editor, upload it again (overwriting the older version), and take another look in your browser(s). Repeat this sequence until you are happy with the result.

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