As it relates to PR, media is the holy grail of delivering campaigns, news and f

As it relates to PR, media is the holy grail of delivering campaigns, news and firsthand events. From a PR standpoint, what is the best way to crisis manage a large scale happening whether it is a day in pop culture (Black Lives Matter & Pop Culture, celebrity announcements) to re-branding someone’s reputation (Miley Cyrus, Lindsey Lohan).
How does the media play a factor & what do you find to be the best methods?
Submit a brief summary comparing 2 large scale events & how the media played a part in everything.
Minimum 2 pages.

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