At least one scholarly source should be used in the initial discussion thread.

 
Data are extremely important for creating competitive advantage. The key is knowing which data matter and ensuring those who need the data, have access to the data, when they need it.
Based on the company you have identified for your Final project, discuss 1) the data that matters to the executives in that industry, 2) who, within that industry, needs that data, and 3) some methods for ensuring that the critical data gets into the users’ hands.  
 
At least one scholarly source should be used in the initial discussion thread. Be sure to use information from your readings and other sources from the UC Library. Use proper citations and references in your post.
I attached the company we selected and the doc you provided me

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