Select two different kinds of local small businesses.

1. Select two different kinds of local small businesses. Ask the owners or managers how they segment the market, who they target, and how they define their marketing mix. Compare the answers that you get. Do you notice any similarities?
2. Why are business plans important? Evaluate three the business plan software package options available to use. What are the features and what are they missing that you may want? Which would you select and why?
Exercise Instructions: You have two topics to answer. You should create a minimum of a one page response for each topic. So you should have a minimum of two pages of content for each assignment, in addition to your Title page and Reference. Submission should be in APA formatted paper with substantial content. Substantial content requires staying on topic and fully addresses the assignment in a clear, concise, and meaningful manner. The deliverable length of your posting responses should be around 1+ pages of content per question.
Exercises must be the students original thoughts based on the topics from the “Open Educational Resource” (OER) Course Textbook and/or other referenced sources. Direct quotes from references must be less than 20 words. Please review for sentence structure, grammar and punctuation errors. Plagiarized submissions may result in a “0” for the submission.
Late submissions will be deducted 5 points.
All assignment(s) derive from the OER Textbook. For academic purposes, at least 1 APA formatted reference is required pertaining to the topic(s).

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