When you are finding an article, then look for something that addresses any of the above or any combination of the above.

Intro to Business Application Assignment
You will be researching one publically traded company throughout the semester. The publicly traded companies to choose from are:
Nike, Amazon, Starbucks, Apple, Netflix, Google, Disney World, GM, Ford, JC Penney, Kohl’s, and United Airlines.
The following are the instructions for the Application Assignment:
Your paper must be a minimum of 250 words, double spaced.
Your Application Assignments will be in APA format and include writing a narrative or abstract, at least 1 reference and sources will be cited within the paper
Find an article (or Articles) that relates your company to any two concepts, topics and/or terms that we are studying each week.
Please go into specific details about your chosen concepts, topicsor terms to demonstrate an understanding of how they relate to your company
You must bold and underline those two concepts, topics and/or terms
Application Assignment Total: 10 points
Example of a concept, topic and term:
Topic: Motivational Theories (this is the overarching subject matter of a section of your reading)
Concept: Maslow’s Hierarchy of Needs (this is one of the areas being discussed that relates to the overarching subject matter of that same section of reading)
Term: Physiological Needs (This is a very specific term that is used within the concept)
When you are finding an article, then look for something that addresses any of the above or any combination of the above.
You may find that there are incidences when you need to find two articles to complete the Application Assignment.
The Annual Report for your company may also be used instead of an article
BUSN 118 Grading Rubric
Application Assignment

Total
Points

Spelling, grammar and mechanics
APA Format and Abstract included. Citations, References. Bibliography. Minimum of 250 words.
2 Points
No spelling &/or grammar mistakes.
All references cited correctly using APA citation style. Minimum of 250 words.
1-2 Points
Minimal spelling &/or grammar mistakes.
Includes identifying information with some errors in format. Minimum 250 words.
1 Point
Noticeable spelling & grammar mistakes.
Includes identifying information errors and/or missing information.
Does not meet the 250 words minimum
0 Points
It’s hard to read, due to the number of spelling and/or grammar errors.
Insufficient or incorrect information and many errors in format. Does not meet the 250 word minimum
2

First Topic/conceptfocus
4 Points
The topic is focused narrowly enough for the scope of this assignment. Clearly explained with specific details pertaining to your company
3 Points
The topic is focused but lacks direction. Not explained with specific details pertaining to your company
1-2 Points
The topic is too broad and does not pertain to your company
0 Points
The topic is not clearly defined and does not pertain to your company
4

Second Topic/conceptfocus
4 Points

The topic is focused narrowly enough for the scope of this assignment. Clearly explained with specific details pertaining to your company
3 Points

The topic is focused but lacks direction. Not explained with specific details pertaining to your company
1-2 Points
The topic is too broad and does not pertain to your company
0 Points
The topic is not clearly defined and does not pertain to your company
4

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