Why did nab’s choice of a solution create its own ripple eff ect with

CH11
Questions
1. How did the global financial crisis impact NAB’s decision to adopt
performance management tools?
2. Why did NAB’s choice of a solution create its own ripple eff ect with
their clients?
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CH12
1. Discuss the reasons why Redglaze decided to implement SugarCRM
rather than an on-premise CRM solution.
2. Describe how Redglaze extended the functionality of SugarCRM
beyond customer relationship management.
3. Refer to your answer to Question #2. If you were a SugarCRM marketing manager, how would you market your product?

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