1. How did the global financial crisis impact NAB’s decision to adopt
performance management tools?
2. Why did NAB’s choice of a solution create its own ripple eff ect with
1. Discuss the reasons why Redglaze decided to implement SugarCRM
rather than an on-premise CRM solution.
2. Describe how Redglaze extended the functionality of SugarCRM
beyond customer relationship management.
3. Refer to your answer to Question #2. If you were a SugarCRM marketing manager, how would you market your product?