This task will require you to analyze the Costco case according to the following guidelines.
1. Is Costcos retail industry attractive? To answer the question, you must refer specifically to the Porters Five Forces model (300-500 words).
2. Use the VRIN(O) model to analyze two distinctive competencies that Costco can leverage that its competitors cannot (300-500 words).
3. You should use data from the case to provide some financial analysis of the firm and/or industry. The analysis may focus on profitability, liquidity, leverage, and activity
4. Considering all the issues discussed in the case, and highlighted in your prior Porters Five Forces and VRIN analysis present a SWOT analysis and present your two top recommendations for Costcos future investment priorities (i.e., what two things do you think they should do next and why) (500-800 words).
Overall, this analysis should be around 1600-2000 words. You may use dot points