Company: MAcy’s Who is your target audience? What is their age demographic? What

Company: MAcy’s
Who is your target audience?
What is their age demographic?
What is their average socioeconomic status
What are the traits and characteristics of your target audience?
Where does your target audience go to get their information about products or services?
Why is it important to survey your target audience about their personal and buying characteristics?
How has the company needed to shift in reaching their target audience in light of the pandemic? 
3-4 pages

APA formatting is required along with a cover page and a resource page which is

APA formatting is required along with a cover page and a resource page which is not included in the final page count.
The final paper should be approximately 10-12 pages.
It should consist of the information from your milestone papers along with information from our discussion board postings.
Feedback from the Milestone papers must be incorporated
All key components of a marketing plan must be represented.
Cover Page
Table of Contents
Company Overview/Executive Summary
New Product or Redefined Product Summary (why is this important to introduce now?  How does it support the mission, vision and core values?
Competitor Analysis and Identifiable Gaps
Target Market Determination
The use of e-commerce and social media
The marketing mix
The promotional mix
Consumer buying behavior
The impact of the pandemic on the company’s approach to sales and marketing
Product Lifecycle including the graph
Measurements of success, metrics
Summary
Resource Page
This is the final of the three milestone papers that will lead you to, and be part of, your final paper.
Using the approved company and product/service, you will answer the following questions:    
Define the 4 Ps for your product/service. 
How have the 4Ps of your product been influenced by the pandemic?  Provide a detailed description for each. 
What promotional mix does the company employ?  Do you see the elements of the promotional mix changing as we come out of the pandemic and buying perhaps shift to some degree again?

Part B: Your Marketing Plan Overview Using the same hypothetical company from Pa

Part B: Your Marketing Plan
Overview Using the same hypothetical company from Part A: Your Marketing Plan, for this assignment, you will focus on the company’s branding strategy, primary and secondary target markets, positioning statement, and consumer behavior. Note: You should make all assumptions needed for the completion of this assignment. Instructions Create the second part of your marketing plan in 8–12 pages: 
1. Describe or list the feedback you received on Part A of your marketing plan. Explain how you will use the feedback to improve your plan. 
2. Develop a branding strategy for your product or service that covers the brand name, logo, slogan, and at least one brand extension.
3. Thoroughly analyze the primary and secondary markets that you want to target. Thoroughly include the demographic profile (age, gender, ethnicity, and so on), psychographic profile, professional profile, geographic profile, and any other segment you deem necessary. 
4. Prepare a positioning statement. Include a perceptual map that shows your company’s position against its competitors. From this map, create a statement that depicts your position.
5. Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, and positioning statement are right for the identified target market. 
6. Use at least three academic resources as quantitative marketing research to determine the feasibility of your product or service. These resources should be industry-specific and relate to your chosen product or service. 
7. Use the Part B Marketing Plan Template [DOCX] to complete the assignment.
I will upload part A to the assignment and writing rubric for the assignment 

From the videos What Is a Brand? and Understanding Why Brands Are Important, ans

From the videos What Is a Brand? and Understanding Why Brands Are Important, answer the following:
What is your favorite brand?
Name and describe five brand touchpoints using one touchpoint for each phase of the consumer buying process.
Explain why these are important to support the brand in each phase of the buying process.
Search the Strayer University Library or Internet for an article that supports your discussion on brand touchpoints and post the link in your discussion, using SWS formatting, for everyone to read.
I need a couple of paragraphs to answer, but the video link is only available through Linkedin learning.
You can try youtube for videos.

Internal and External Marketing Environments In the first section of the consult

Internal and External Marketing Environments
In the first section of the consultant’s report, you determined and discussed the total market demand and probably the market share of some of the current competitors, and you discussed current price points. You also identified where, in the positioning matrix, the JGJ Inc. offering should fit based on an unsatisfied need in the market.
In the second section of the consultant’s report, you identified and described the characteristics of the proposed offering that will make it fit the previously identified segment of the market.
In this section, the third section, of the paper, you will look at the internal and external marketing environments that will be faced by JGJ Inc. if it decides to enter this market.
Understanding a company’s own strengths and weaknesses and the external threats and opportunities is critical for short and long-term success. Internal resources and limitations can be controlled and addressed, but external factors, pressures, or regulations must be dealt with based on resources and sometimes the inherent limitations required by outside stakeholders. Before a company enters a new market, it needs a thorough understanding of what it will take to be successful. Internal competencies may need to be developed and internal resources may need to be acquired. The company needs to identify and begin to track societal, cultural, technological and governmental trends that might impact the demand or how the product needs to be manufactured, marketed, or delivered. Overall, the company needs to identify what it needs to know and acquire before investing time and resources into actual product development to determine if the project has a high likelihood of success. The more research and analysis completed earlier in the process can save millions to billions of dollars if the determination is made early that the launch will not be successful, or that the risk of success is too low to justify the level of investment required.
Upon successful completion of this discussion, you will be able to:
Articulate models for product differentiation and positioning within the market.
Assess the market structure and internal and external marketing environments to determine the crucial factors influencing the marketing strategy.
Resources
Textbook: The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success, Ch. 9, pp. 175-192
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Textbook: Developing Successful Marketing Strategies, Ch. 6
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Textbook: Value-based Marketing Strategy: Pricing and Costs for Relationship, Ch. 1; Ch. 3, Section 3
https://ebookcentral.proquest.com/lib/indwes/reader.action?docID=4771410&ppg=1
File: Market Analysis Report Template
Instructions
Review the rubric to make sure you understand the criteria for earning your grade.
Construct a proposal to JGJ Inc. of 1000 words (+/- 50 words) using at least four credible and objective sources not provided as resources in the course in your analysis, plus at least one source provided in the course reading list.
Use the titles from the Market Analysis Report Template to create four sections for this part of the consultant’s report:
https://brightspace.indwes.edu/content/enforced/143793-3SU2021MKTG-530-01BFL;MKTG-530-01CFL/Market%20Analysis%20Report%20Template.docx?_&d2lSessionVal=FwuEcCiYq0WSn7hJsBtlxrbsq&ou=85064&_&d2lSessionVal=FwuEcCiYq0WSn7hJsBtlxrbsq&ou=85064&_&d2lSessionVal=S2XmqwLXaXRW6w5f1VqJmOY9N&ou=143793
Porter’s five forces model
Other macroenvironmental external factors
Required Internal Resources and Competencies to Compete in the Market
Required Licenses, Patents, and Rulings or Legal Requirements to Compete in the Market
Porter’s five forces model is a standard for industry analysis, used extensively to understand the core profitability of a market. Because you have been hired to provide expert objective insight, you are expected to deliver a deep-level analysis using the Porter model. It is not the obvious factors, such as “the existing competition will fight for market share,” that create confidence in your ability from the client. It is the identification of the core foundational elements of an industry and the complicated interaction of external and therefore non-controllable factors that determine if a product launch is likely to be successful. Identifying those factors will make you seem valuable to your client.
It is very likely that JGJ Inc. may not have all of the required internal competencies and resources necessary to compete in the new market. Since you are not an insider, you do not know all of your client’s capabilities, capacities, and resources. You do not need to know. Your role here is to provide a thorough objective description of what is needed, not to analyze or rate your client. Therefore, you will need to provide an objective overview of these needed competencies and resources so JGJ’s management team can determine what it has and what it needs.
Cite your work per current APA standards, however, indenting of the references is not required due to the discussion board format. (See  OCLS APA Writing Styles Guides)
https://ocls.indwes.edu/style_guide.html
Post your initial proposal into the discussion forum as a post, not as an attached file.
In addition, submit your initial proposal document to your instructor by the end of the workshop.
Please note the relatively low point value of the initial report is not reflective of the time required or importance of this assignment. The assignment should be viewed as the total of the initial report posted and revised final report submitted and the combined total points for both steps. Further, your goal here is to provide your peer with a complete initial proposal so that you can receive valuable feedback to improve your revised final report.

Getting Started Product Development and Market Demand In the first section of th

Getting Started
Product Development and Market Demand
In the first section of the consultant’s report, you determined and discussed the total market demand and the market share of some of the current competitors, and you discussed current price points. You also identified where, in the positioning matrix, the JGJ, Inc. offering should fit based on an unsatisfied need in the market.
After determining “where” in the market JGJ, Inc. will compete based on the positioning matrix, you will now determine “how” based on developing a specific offering that fits the selected segment as shown on the positioning matrix.
In this section of the consultant’s report, you will identify and describe the characteristics of the proposed offering that will make it fit the previously identified preferred segment of the market
You will be the creative genius in the project, coming up with what will be offered and designing the offering—all of the specifications and features necessary to make it different and successful. The offering you design must fit the parameters of the market segment as you defined it. In other words, if the target opening was in the high end, high personal touch part of the market, then you would need to design an offering that had those characteristics and not a low price option version with high levels of automation.
You will also need to determine the market demand in the desired segment so JGJ Inc. can determine if it can make a reasonable return on investment. You will need to fully analyze the market for current competitors and their demand, and indicate why your projected demand is accurate. You only need to make an objective forecast of demand for the recommended part of the market, and you will provide significant quantitative data to support your projection. You also need to describe the method of your analysis to determine the forecasted demand. You do not need to determine or comment on the required capital investment or the cost of producing or delivering the offering.
Upon successful completion of this discussion, you will be able to:
Create product development strategies and market demand estimates.
Assess the market structure to determine the crucial factors influencing the marketing strategy.
Resources
Textbook: Malcolm McDonald on Marketing Planning : Understanding Marketing Plans and Strategy, Ch. 8, pp. 135-145 :
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Textbook: Forecasting Fundamentals, Ch. 1-2; Ch. 4
https://ebookcentral.proquest.com/lib/indwes/reader.action?docID=4742536&ppg=1
Textbook: Creating New Products and Services: Paid to Think, Ch. 4
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Textbook: Developing Successful Marketing Strategies, Ch. 8
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File: Market Analysis Report Template
Instructions
Review the rubric to make sure you understand the criteria for earning your grade.
Construct a proposal to JGJ Inc. of 1000 words (+/- 50 words) using at least 4 credible and objective sources not provided as resources in the course in your analysis, plus at least one source provided in the course reading list.
Use the titles in the (Market Analysis Report Template: https://brightspace.indwes.edu/content/enforced/143793-3SU2021MKTG-530-01BFL;MKTG-530-01CFL/Market%20Analysis%20Report%20Template.docx?_&d2lSessionVal=FwuEcCiYq0WSn7hJsBtlxrbsq&ou=85064&_&d2lSessionVal=FwuEcCiYq0WSn7hJsBtlxrbsq&ou=85064&_&d2lSessionVal=S2XmqwLXaXRW6w5f1VqJmOY9N&ou=143793) to provide structure for the following four elements in your consultants’ report:
Product Development
Key differentiating characteristics of the offering
Analysis of demand in the market
Market Segment Demand
Quantitative data used to determine projected demand
Methodology used to determine demand
Detailed Requirements:
Product Development
Fully describe the offering that fits the positioning from the prior proposal. You need to state the specifications, characteristics, and/or features of the offering which will differentiate it from other competitors. You should focus on what your product is, not what the competitive offerings are because that was covered in the prior section.
Remember that these weekly sections form one larger consultant’s report. Each section must be internally consistent with other sections of the paper regarding where and how your proposed offering fits the identified opening in the market. If you find that your prior positioning was incorrect or not suitable, you are allowed 100 additional words in this section of the report as an introduction to state what is being changed and why it was changed
Do not describe the product development process except as you describe the product. This means there is no introduction to or discussion of the theory of the product development process. You are writing a report to executives who understand the process so it does not need to be discussed. Your consultant’s report immediately discusses the proposed product and why it is being offered as designed. You should briefly discuss how the offering will be finalized if you believe your initial idea is not final.
Market Segment Demand
Provide a quantitative analysis to determine demand in the segment of the market that your proposed offering will fill. Your client does not want market demand for the entire industry or category; it only wants the demand for the segment that is being targeted. For example, a company introducing a new diet cola would not discuss the demand for all beverages, it would only discuss the demand for diet colas. This section of your report will be highly quantitative and multiple charts and graphs are likely to be helpful in conveying your data; one chart or graph is required. Your analysis can be in dollars or units sold but it must result in a specific forecasted demand in the same type of measurement.
Include at least one chart or graph indicating the current and projected demand
Fully describe the methodology used in determining demand including data sets used, statistics or modeling formulas applied to the datasets to forecast future demand and any changes or modifications made to the formulas and resulting numbers based on your interpretation of them (e.g., rounding, adjustments to trends).
Cite your work per current APA standards, however, indenting of the references is not required due to the discussion board format. (See OCLS APA Writing Styles Guides: https://ocls.indwes.edu/style_guide.html)
Post your initial proposal into the discussion forum as a post, not as an attached file.
In addition, submit your initial proposal document to your instructor by the end of the workshop.
Please note the relatively low point value of the initial report is not reflective of the time required or importance of this assignment. The assignment should be viewed as the total of the initial report posted and revised final report submitted and the combined total points for both steps. Further, your goal here is to provide your peer with a complete initial proposal so that you can receive valuable feedback to improve your revised final report.
I did my Assignment 1.3, If you think that something will help from my assignment 1.3 please Use it.

Using your textbook, students may select two questions from the end of Chapter 1

Using your textbook, students may select two questions from the end of Chapter 13 and select two questions from the end of Chapter 14. Four questions total. Write out the question you are answering from Chapter five and then answer the question. Repeat process for the other chapter. Again, you select from the below choices. I will upload 2 posts for other students to respond to them later. Also, take a look at the post instructions and the Discussion Board Instruction and Grading Guideline(1) post have to be 300- 350 words and the response minimum 50 words each  
Chapter 13
3. Define the country-of-origin effect and give examples.
5. Discuss product alternatives and the three marketing strategies: domestic market extension, multidomestic markets, and global market strategies.
13. How can a country with a per capita GNP of $100 be a potential market for consumer goods? What kinds of goods would probably be in demand? Discuss.
15. Give an example of how a foreign marketer can use knowledge of the characteristics of innovations in product adaptation decisions.
Chapter 14
7. What roles do service, replacement parts, and standards play in competition in foreign marketing? Illustrate.
14. What is the price–quality relationship? How does this relationship affect a U.S. firm’s comparative position in world markets?
17. Discuss the importance of international business services to total U.S. export trade. How do most U.S. service companies become international?